News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
How virtual agencies have come of age
When it comes to strategic communications, virtual agencies can really set themselves apart from their traditional predecessors, offering new solutions that will not only improve agency profitability and increase sales but most importantly – make clients happy.
Why healthcare charities must rebrand or die
People don’t often like to think of charities investing in marketing. But with the competition for support stiffer than ever, charities need to invest in branding to inspire ongoing support, protect and grow their market share.
Four market trends in health and pharma comms this year
Looking back on our second year in action, we’re constantly learning about the evolving market and the needs of our clients’ (and theirs!). This gives us great insights into emerging trends and key approaches.
Collective principles – in Collective practice!
There’s always an element of fear and self-doubt in launching an untried service model like ours. But we’ve proven that our people may be flexible in how they manage the hours they work, but never the quality of what they do.
The Difference celebrates its Second Birthday in style
As The Difference Collective celebrates its second birthday, founder, Angie Wiles, is full of excitement and optimism. “We are on a mission to prove that work is an activity not a place and that while people might make different choices about where and how they work, they in no way compromise the quality of their work and productivity”
Working with Influencers: Where to start
Working with influencers is part of the fabric of any solid communications programme. Whatever the sector, raising awareness and driving trial through advocacy is no longer a nice-to-have. Aligning your brand or service to people who will shine a light on it and help you access new customers plays a critical part in the success of your online (and offline) activity.
