News & Views
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in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
Looking back on our second year in action, we’re constantly learning about the evolving market and the needs of our clients’ (and theirs!). This gives us great insights into emerging trends and key approaches.
As The Difference Collective celebrates its second birthday, founder, Angie Wiles, is full of excitement and optimism. “We are on a mission to prove that work is an activity not a place and that while people might make different choices about where and how they work, they in no way compromise the quality of their work and productivity”
Working with influencers is part of the fabric of any solid communications programme. Whatever the sector, raising awareness and driving trial through advocacy is no longer a nice-to-have. Aligning your brand or service to people who will shine a light on it and help you access new customers plays a critical part in the success of your online (and offline) activity.
‘Patients’. It is one of the most commonly spoken words in healthcare and always very much front-of-mind in healthcare communications. Let’s work together to make sure patient centricity really is meaningful for all.