News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
The art and science of health literacy
By combining evidence-based health literacy principles and user research, we can make health information more understandable and easier to act on. Find out how from Sally Snow.
Is this the end of press conferences as we know them?
The Difference’s Media Maestro, Jo Willey, shares some key watchouts and best-practice recommendations for those embarking on virtual or hybrid press conferences.
Achieve your breakthrough with a free Collective brainstorm session
Achieve your breakthrough with a free Collective brainstorm session
Tap into our Collective creativity, experience and know-how with a free 90 minute session.
These sessions are open to all healthcare communications leaders and their teams. Whether you’re a big pharmaceutical company, an agile biotech or a healthcare charity, we’re here to help.
Five big changes in the healthcare comms landscape
The world of healthcare has changed very greatly in the five years since The Difference Collective launched. Our agile model and talented team have enabled us to keep pace with demand and to evolve our communications expertise and practice to support 106 clients. Thank you to everyone who has been part of our Difference journey and supported our innovative, virtual approach. We look forward to travelling through the next five years and beyond with you all, as the healthcare landscape continues to transform.
The Art of Simplicity
Simple but precise writing is crucial to understanding – no matter who your audience is. Stephanie Higginson reminds us of the art of simplicity in communications.
When is an agency not an agency?
The PR Week UK Top 150 Consultancies prompts anticipation and curiosity. But can a virtual collective of freelancers fairly be compared and ranked against conventional agencies?
