
News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.


Challenging times need bold solutions
We know that procurement teams are looking for ways to innovate in healthcare communications to give their organisations competitive advantage and to achieve real value. The Difference Collective can help. Find out how …

Celebrating Different level healthcare communicators in 2022
At a time when the need and desire for healthcare information from alternative sources are higher than ever before, the Different level communicators on our shortlist have started conversations and prompted actions that will improve and even save lives. Read more in our latest blog.

Meet our Health Literacy Experts – Introducing Jon Cope
Meet Jon Cope and find out why he believes that making assumptions about people’s level of understanding is one of the most common pitfalls when producing health information.

Meet our Health Literacy Experts – Introducing Sally Snow
Meet Sally Snow and find out how a Cambridge graduate with a PhD in evolutionary molecular biology ended up building a career focused on demystifying science and making health information understandable to the general public.

Engaging and empowering patients through health literacy work
If you want your content to reach your target audience, it needs to be easily understood by everyone. Read our top tips for engaging and empowering patients in health literacy work.

Why health literacy is so important – and what you can do about it
There’s a good chance a lot of the people you want to reach can’t understand what you are writing. Health literacy consultant Eleanor Stanley shares what health literacy is, who it benefits and what we, as healthcare communicators. can do to make a difference.
