News
& Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
Three changes in Different times
Healthcare and pharma communications have changed as a result of the COVID-19 pandemic. Here, we share our Collective insights into three influences and innovations that we believe will stick.
How digital will help OTC brands and businesses win the Coronavirus comms war
How can OTC brands ensure their digital communications are working as well and as hard as they need to be to navigate the COVID-19 crisis?
5 ‘health check’ tips to keep charities fighting fit
The charity sector is facing its toughest challenge to date. In the latest in our blog series, we share 5 ‘health check’ tips to keep charities fighting fit.
Inside a pandemic comms crisis room
Two Collective members, who had roles in Tamiflu communications for drug firm Roche during the swine flu pandemic, take a look back at the harsh reality of crisis comms and what it can teach us all.
5 ‘health check’ tips to maintain – and enhance – your KOL engagement
The way you communicate with KOLs at this critical time could have lasting consequences. To keep these relationships flourishing – and even strengthen them – take note of these five tips.
Creatives drive comms in times of crisis
As we help our clients navigate these uncertain times, we’re seeing creativity coming into its own. Here are our highlights of how creativity is being used to great effect during this pandemic.
