News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
Effective media strategy for the pandemic
Media relations and media strategy have been hot topics throughout the COVID-19 pandemic and UK lockdown. Initially some clients wanted to batten down the hatches, stop communicating externally and ride out the storm – unclear about how to navigate.
Corporate communication is a core need in a crisis
When we began working with one of our Medical Affairs clients at a major global pharma organisation in January, we had much to do in a five-month timeframe. We had plenty of relevant therapy area experience but were breaking new ground in innovative sustainability topics.
Creative, daring and resourceful work for charities and patient groups
The latest Charity Digital Skills report has shown that COVID-19 has driven digital change across the charity sector. Two thirds of respondents are delivering all their work remotely, which highlights how charities have had to react quickly and embrace what digital has to offer.
The five best things about being intentionally virtual
The Difference Collective was built from the start to be virtual. We pioneered and honed our approach before COVID-19 forced everyone else to join us. We won’t be going back to the office, because we’ve never had one. For our team, it’s a way of working that benefits everyone – members and clients alike.
Spot the Difference: our reformation branding
Established, strong and purposeful… the rich navy blue background of our new brand design reflects the qualities of talent, confidence and experience that The Difference Collective’s team has demonstrated in three successful years of growth and delivery for leading clients.
Why accessibility must be part of your digital strategy
When it comes to brainstorming marketing ideas and developing communications plans, how comprehensively do companies take into consideration accessibility – how a person with a disability can access a website, system or application and also how positive their experience is while using it and consuming its content?
