NEWS AND VIEWS
Our favourite podcasts to educate, entertain, inspire and transport you to another world
Why do so many healthcare companies fall into the trap of narcissistic posting on social media? Holly Hudson takes a look at the common mistakes and how to avoid them.
Pitches are a big investment of time and money for both client and agency. And they don’t always lead to a good result. The question is, what’s the alternative?
Digital technology is fast paced and constantly evolving. Head of Charity, Elspeth Massey, and Collective Consultant, Kellie Smith, share their top takeaways from this year’s Charity Comms Digital Conference.
We’ve identified a phenomenon we’re calling “surging”. It affects growing and changing businesses, high performing comms teams and successful organisations in large and competitive markets.
The Difference Collective has been chosen by the national charity HEART UK to transform its press office and media relations function after a competitive pitch.
We are consistently being told that media relations is dead, that the ever-decreasing pool of journalists is sounding its death knell.
After 25 years in the PR game, Collective Consultant, Vicki Harper, reflects on the principles she learnt early in her career that stand just as true for a senior freelancer working as part of remote teams.
As we approach the end of the decade, virtual agencies like The Difference Collective are no longer just an idea. They are no longer a pipe dream of a few innovators who knew there was an alternative agency model out there.
When it comes to strategic communications, virtual agencies can really set themselves apart from their traditional predecessors, offering new solutions that will not only improve agency profitability and increase sales but most importantly – make clients happy.
People don’t often like to think of charities investing in marketing. But with the competition for support stiffer than ever, charities need to invest in branding to inspire ongoing support, protect and grow their market share.
Looking back on our second year in action, we’re constantly learning about the evolving market and the needs of our clients’ (and theirs!). This gives us great insights into emerging trends and key approaches.