News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
The power of Collectivity: Earth Day 2025
How are we balancing individual freedom and Collective responsibility in our commitment to sustainability? Our new Sustainability web page and blog explain more about our approach and how it will help us work towards the Earth Day 2025 goal of 100% renewable energy.
The fab four for communications leadership
Discover the four essential attributes of great communications leadership in healthcare. Learn how self-awareness, sincerity, ethics, and results focus can transform your strategy, build trust, and boost engagement. Insights from The Difference Collective’s Andrew Thomas.
The new type of empathy that could transform your 2025 healthcare communications approach
The right blend of practical and emotional empathy in your communications approach – corporately, for campaigns and for external or internal brands – can help you to get your message heard and deliver the greatest impact. Find out more.
Moderation matters in 2025: why transformation temperance is crucial in healthcare strategy, leadership and communications
We consider the difference between change and transformation, look at the balance between overarching goals and meaningful, practical achievements and recommend how to break down change into tangible elements.
Healthcare communications transformation fatigue webinar round-up
In this article for communications professionals and leaders, we’ve summarised seven key findings and perspectives from the webinar. If you’re interested in more depth on any of these points, please get in touch: we’d love to understand your experiences and share more insights.
Medical Affairs engagement beyond traditional HCPs: 5 key communications actions for the new ICB landscape
The changing world of healthcare is placing new demands on medical affairs and creating new opportunities to make a positive impact. We asked our leading consultants to share best practices they’ve developed and adopted in the new ICB landscape.
