NEWS AND VIEWS
At this strange and challenging time, we’re checking in with clients and friends to asking how we can help.
In the first of our series of health checks with a difference, we share five ways to help brands survive – and then thrive – when the recovery inevitably comes.
With the reality of the COVID-19 pandemic impacting our lives and work, we’re reflecting on crisis communications and business preparedness best practice and how they can help us all to navigate our communications in these unprecedented times.
Finding a voice that’s clear, responsible and reassuring is critical when crafting COVID-19 communications. Head of Written Word, Charlie Hobson, shares observations on best practice.
Find out what the new IR35 legislation means for freelancers and clients, and how The Difference Collective is navigating the changes.
In her book ‘Communicate in a Crisis’, Kate Hartley shares perspectives from her formidable PR crisis management experience. in this brilliant book. Founder Angie shares how this is a vital read for the significant and highly relevant lessons in these Different times.
“Crazy at work” seems to have become the new normal. Our workday is sliced into tiny, fleeting work moments by an onslaught of distractions, while we’re unhealthily obsessed with growth at all costs.
In her drive to work differently, Founder Angie Wiles is always looking for fresh takes on routes to success. In her recent reading, she found three gems. Here’s the first, The Win Without Pithing Manifesto by Blair Enns.
With IR35 legislation just around the corner, find out what it means for freelancers and clients, and how The Difference Collective is navigating the changes.
Our favourite podcasts to educate, entertain, inspire and transport you to another world
Why do so many healthcare companies fall into the trap of narcissistic posting on social media? Holly Hudson takes a look at the common mistakes and how to avoid them.
Pitches are a big investment of time and money for both client and agency. And they don’t always lead to a good result. The question is, what’s the alternative?