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Nine months into this pandemic, there remains a vast disconnect between patient experiences, national guidelines, understanding and support for long-COVID patients across the UK.
The Difference Dialogues is a monthly series exploring key issues facing the pharma and healthcare industries. Brought to you in partnership with issues, crisis and reputation specialist Rod Cartwright and crisis simulation experts Polpeo.
In global communications, remote working has always been part of the game. Managing and collaborating with teams in different countries and time zones, with different healthcare rules and regulations, just serves to make the job more diverse and challenging.
When we began working with one of our Medical Affairs clients at a major global pharma organisation in January, we had much to do in a five-month timeframe. We had plenty of relevant therapy area experience but were breaking new ground in innovative sustainability topics.
Media relations and media strategy have been hot topics throughout the COVID-19 pandemic and UK lockdown. Initially some clients wanted to batten down the hatches, stop communicating externally and ride out the storm – unclear about how to navigate.