NEWS AND VIEWS
The Difference Collective has been chosen by the national charity HEART UK to transform its press office and media relations function after a competitive pitch.
We are consistently being told that media relations is dead, that the ever-decreasing pool of journalists is sounding its death knell.
After 25 years in the PR game, Collective Consultant, Vicki Harper, reflects on the principles she learnt early in her career that stand just as true for a senior freelancer working as part of remote teams.
As we approach the end of the decade, virtual agencies like The Difference Collective are no longer just an idea. They are no longer a pipe dream of a few innovators who knew there was an alternative agency model out there.
When it comes to strategic communications, virtual agencies can really set themselves apart from their traditional predecessors, offering new solutions that will not only improve agency profitability and increase sales but most importantly – make clients happy.
People don’t often like to think of charities investing in marketing. But with the competition for support stiffer than ever, charities need to invest in branding to inspire ongoing support, protect and grow their market share.
Looking back on our second year in action, we’re constantly learning about the evolving market and the needs of our clients’ (and theirs!). This gives us great insights into emerging trends and key approaches.
There’s always an element of fear and self-doubt in launching an untried service model like ours. But we’ve proven that our people may be flexible in how they manage the hours they work, but never the quality of what they do.
As The Difference Collective celebrates its second birthday, founder, Angie Wiles, is full of excitement and optimism. “We are on a mission to prove that work is an activity not a place and that while people might make different choices about where and how they work, they in no way compromise the quality of their work and productivity”
Working with influencers is part of the fabric of any solid communications programme. Whatever the sector, raising awareness and driving trial through advocacy is no longer a nice-to-have. Aligning your brand or service to people who will shine a light on it and help you access new customers plays a critical part in the success of your online (and offline) activity.
‘Patients’. It is one of the most commonly spoken words in healthcare and always very much front-of-mind in healthcare communications. Let’s work together to make sure patient centricity really is meaningful for all.
To break free from traditional health comms constraints, we need to popularise issues while not trivialising them. And how do we do that? We must start adding a lot more colour to the world of white coats.