NEWS AND VIEWS
How can OTC brands ensure their digital communications are working as well and as hard as they need to be to navigate the COVID-19 crisis?
The charity sector is facing its toughest challenge to date. In the latest in our blog series, we share 5 ‘health check’ tips to keep charities fighting fit.
Two Collective members, who had roles in Tamiflu communications for drug firm Roche during the swine flu pandemic, take a look back at the harsh reality of crisis comms and what it can teach us all.
The way you communicate with KOLs at this critical time could have lasting consequences. To keep these relationships flourishing – and even strengthen them – take note of these five tips.
As we help our clients navigate these uncertain times, we’re seeing creativity coming into its own. Here are our highlights of how creativity is being used to great effect during this pandemic.
At this strange and challenging time, we’re checking in with clients and friends to asking how we can help.
In the first of our series of health checks with a difference, we share five ways to help brands survive – and then thrive – when the recovery inevitably comes.
With the reality of the COVID-19 pandemic impacting our lives and work, we’re reflecting on crisis communications and business preparedness best practice and how they can help us all to navigate our communications in these unprecedented times.
Finding a voice that’s clear, responsible and reassuring is critical when crafting COVID-19 communications. Head of Written Word, Charlie Hobson, shares observations on best practice.
Find out what the new IR35 legislation means for freelancers and clients, and how The Difference Collective is navigating the changes.
In her book ‘Communicate in a Crisis’, Kate Hartley shares perspectives from her formidable PR crisis management experience. in this brilliant book. Founder Angie shares how this is a vital read for the significant and highly relevant lessons in these Different times.
“Crazy at work” seems to have become the new normal. Our workday is sliced into tiny, fleeting work moments by an onslaught of distractions, while we’re unhealthily obsessed with growth at all costs.