
News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.


Book Review: Communicate in a Crisis
In her book ‘Communicate in a Crisis’, Kate Hartley shares perspectives from her formidable PR crisis management experience. in this brilliant book. Founder Angie shares how this is a vital read for the significant and highly relevant lessons in these Different times.

Book Review: It Doesn’t Have to be Crazy at Work
“Crazy at work” seems to have become the new normal. Our workday is sliced into tiny, fleeting work moments by an onslaught of distractions, while we’re unhealthily obsessed with growth at all costs.

Book Review: The Win Without Pitching Manifesto
In her drive to work differently, Founder Angie Wiles is always looking for fresh takes on routes to success. In her recent reading, she found three gems. Here’s the first, The Win Without Pitching Manifesto by Blair Enns.

IR35 and the changing freelance landscape
With IR35 legislation just around the corner, find out what it means for freelancers and clients, and how The Difference Collective is navigating the changes.

Podcasts to motivate, educate and ameliorate
Our favourite podcasts to educate, entertain, inspire and transport you to another world

Me, me and me again!
Why do so many healthcare companies fall into the trap of narcissistic posting on social media? Holly Hudson takes a look at the common mistakes and how to avoid them.
