News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
New Report Reveals the Increasing Influence of Communications on Pharmaceutical Leadership & Decision-Making
A new report, ‘Collective Perspectives,’ released by The Difference Collective, has shared insights from senior consultants with nearly 600 combined years of experience on the changing attitudes and challenges facing communications teams in the pharmaceutical industry. The report reveals communications’ critical role in pharma, with 99.9% now seeing communications as integral to business functions.
The key to communications for change? It’s not what you think
Change and transformation are established forces in pharma and healthcare today, as in all industries and sectors. Every organisation needs to evolve and move with the times, to keep up with customer, patient and HCP needs. In recent years, the pace, scope and sheer amount of transformation projects have escalated.
Challenging times need bold solutions
We know that procurement teams are looking for ways to innovate in healthcare communications to give their organisations competitive advantage and to achieve real value. The Difference Collective can help. Find out how …
Celebrating Different level healthcare communicators in 2022
At a time when the need and desire for healthcare information from alternative sources are higher than ever before, the Different level communicators on our shortlist have started conversations and prompted actions that will improve and even save lives. Read more in our latest blog.
Meet our Health Literacy Experts – Introducing Jon Cope
Meet Jon Cope and find out why he believes that making assumptions about people’s level of understanding is one of the most common pitfalls when producing health information.
Meet our Health Literacy Experts – Introducing Sally Snow
Meet Sally Snow and find out how a Cambridge graduate with a PhD in evolutionary molecular biology ended up building a career focused on demystifying science and making health information understandable to the general public.
