News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
Pharma and healthcare transformation: a practical checklist for change communication
We’ve never seen such high demand for support for transformation and change programmes in healthcare. We asked our senior change specialists to share 15 core principles from their latest experience of change communications.
Six key perspectives for healthcare communications action in a transforming world
Change in healthcare today is like the constant motion of tectonic plates, shifting inexorably, setting up new patterns and creating new interactions beneath the landscape. To help process the complexities and be ready for what comes next, we’ve summarised six key trends that we believe provide key context for what comes next in healthcare comms.
Positive Difference in Pharmaceutical Purpose
The ABPI recently unveiled key insights on strengthening the pharmaceutical industry’s reputation and trust. Find out what stood out for us and how now is the time to elevate your impact and narrative with a strength of purpose.
Thriving in the midst of change
The rapid pace of change has prompted many clients to seek our expertise to help craft sensitive internal communications. They want trusted guidance on honest and empathetic employee messaging through organisational restructures, as well as support to navigate tricky communications in challenging times.
New Report Reveals the Increasing Influence of Communications on Pharmaceutical Leadership & Decision-Making
A new report, ‘Collective Perspectives,’ released by The Difference Collective, has shared insights from senior consultants with nearly 600 combined years of experience on the changing attitudes and challenges facing communications teams in the pharmaceutical industry. The report reveals communications’ critical role in pharma, with 99.9% now seeing communications as integral to business functions.
The key to communications for change? It’s not what you think
Change and transformation are established forces in pharma and healthcare today, as in all industries and sectors. Every organisation needs to evolve and move with the times, to keep up with customer, patient and HCP needs. In recent years, the pace, scope and sheer amount of transformation projects have escalated.
