News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
5 ‘health check’ tips to keep brands fighting fit
In the first of our series of health checks with a difference, we share five ways to help brands survive – and then thrive – when the recovery inevitably comes.
COVID-19 Crisis Communications Best Practice
With the reality of the COVID-19 pandemic impacting our lives and work, we’re reflecting on crisis communications and business preparedness best practice and how they can help us all to navigate our communications in these unprecedented times.
Crafting COVID-19 communications
Finding a voice that’s clear, responsible and reassuring is critical when crafting COVID-19 communications. Head of Written Word, Charlie Hobson, shares observations on best practice.
IR35: Friend or Foe?
Find out what the new IR35 legislation means for freelancers and clients, and how The Difference Collective is navigating the changes.
Book Review: Communicate in a Crisis
In her book ‘Communicate in a Crisis’, Kate Hartley shares perspectives from her formidable PR crisis management experience. in this brilliant book. Founder Angie shares how this is a vital read for the significant and highly relevant lessons in these Different times.
Book Review: It Doesn’t Have to be Crazy at Work
“Crazy at work” seems to have become the new normal. Our workday is sliced into tiny, fleeting work moments by an onslaught of distractions, while we’re unhealthily obsessed with growth at all costs.
