
News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.


Three steps towards better health information
Health literacy impacts health outcomes and drives inequalities. Clear, engaging and accessible health information can inspire healthy lifestyle choices and support safe use of medicines. In this blog, Sally Snow explores our role as healthcare communicators in helping organisations achieve higher standards of health literacy.

Four pressing needs in healthcare communications
It’s our anniversary this month – and what a Difference four years makes. With clients’ needs continuing to evolve in tumultuous times, we’re sharing four healthcare communications trends we’ve seen emerging strongly.

Diverse talent campaign
Different kinds of talent and working practices are good for everyone. So, what can we do to support talent growth, development and retention in our industry, and to facilitate a truly diverse population of colleagues to work in whatever way they wish?

Lucky thirteen – our Collective home-working hacks
We’re always looking for new ways to increase our productivity and make remote working a positive experience for ourselves and our clients. We asked the team to share their tips hacks for maximum energy and engagement.

At home or in the office: What’s happening to the talent in our industry?
How do you fit a World of Difference into a state-of-the-art new office?
Obviously you don’t! The Difference Collective could never be permanently contained in a single office. Here’s the more serious message behind this morning’s April Fool.

Blueprint for a new way of working
The Difference Collective today announces that it is to become the first virtual agency to secure a physical office for all its members.
