
News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.


Is flexible working the future?
Can the PR industry, which is being slow to embrace the idea of agile working, change its mindset? Jo Willey discusses the topic with PMLive!

What a Difference a year makes
We can hardly believe it’s 12 months ago today that The Difference Collective launched with a plan to prove quality healthcare communications and content support can be delivered via a totally ‘Different’ project-led, flexible and virtual model. We reflect on the Difference we’ve made in year one.

Collectively creating a recipe for success
As the newly-appointed “Head of the Creative Difference”, I should explain what that difference is. Ideas come from people. And being part of The Difference
I thought flexible working was a solo mission – and I couldn’t have been more wrong
When Sarah Wolf first left her job to go freelance, she feared she would lose the support and camaraderie of office life. But how wrong

Flexible working isn’t a second-class service
I’ve wanted to be a journalist since I was 11 years old, playing make-believe with my Granny. I’m one of the lucky ones to have

Why flexible means exceptional
The benefits of flexible working to the consultant are self-evident – autonomy, empowerment, personal and professional fulfilment, to name but a few. And yet, the
