News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
Podcasts to motivate, educate and ameliorate
Our favourite podcasts to educate, entertain, inspire and transport you to another world
Me, me and me again!
Why do so many healthcare companies fall into the trap of narcissistic posting on social media? Holly Hudson takes a look at the common mistakes and how to avoid them.
Time to Stage a Pitch Invasion
Pitches are a big investment of time and money for both client and agency. And they don’t always lead to a good result. The question is, what’s the alternative?
Thriving in a digital world: Takeaways from CharityComm’s digital conference
Digital technology is fast paced and constantly evolving. Head of Charity, Elspeth Massey, and Collective Consultant, Kellie Smith, share their top takeaways from this year’s Charity Comms Digital Conference.
Surge Support – a new buzzword?
We’ve identified a phenomenon we’re calling “surging”. It affects growing and changing businesses, high performing comms teams and successful organisations in large and competitive markets.
Media relations isn’t dead, it’s just changing – and here’s how
We are consistently being told that media relations is dead, that the ever-decreasing pool of journalists is sounding its death knell.
