
News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.


Collective wisdom – 19 Different ways to view the year ahead
Collective wisdom – 19 Different ways to view the year ahead. These diverse opinions and experiences spring from our everyday work, life and curiosity about healthcare.

Trending Towards 2022
The Difference Collective’s top five trends for communications, healthcare and the world of work in 2022.

Santa to begin delivering differently for The Difference Collective
The Difference Collective can reveal their latest new joiner. Santa Claus will become the 83rd member of the Collective, due to a track record of Delivering Differently for ‘good girls and boys everywhere’.

It’s not what we do, it’s the way that we do it – that’s Delivering Differently
The Difference Collective has chosen a different way to work and to deliver our best work. Rejuvenating our industry’s senior talent with renewed purpose and impact is, to us, the crux of Delivering Differently

Three steps towards better health information
Health literacy impacts health outcomes and drives inequalities. Clear, engaging and accessible health information can inspire healthy lifestyle choices and support safe use of medicines. In this blog, Sally Snow explores our role as healthcare communicators in helping organisations achieve higher standards of health literacy.

Four pressing needs in healthcare communications
It’s our anniversary this month – and what a Difference four years makes. With clients’ needs continuing to evolve in tumultuous times, we’re sharing four healthcare communications trends we’ve seen emerging strongly.
