News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.

Lucky thirteen – our Collective home-working hacks
We’re always looking for new ways to increase our productivity and make remote working a positive experience for ourselves and our clients. We asked the team to share their tips hacks for maximum energy and engagement.

At home or in the office: What’s happening to the talent in our industry?
How do you fit a World of Difference into a state-of-the-art new office?
Obviously you don’t! The Difference Collective could never be permanently contained in a single office. Here’s the more serious message behind this morning’s April Fool.

Blueprint for a new way of working
The Difference Collective today announces that it is to become the first virtual agency to secure a physical office for all its members.

Macmillan Cancer Support Picks The Difference Collective to Unlock New Revenue
Macmillan Cancer Support has appointed The Difference Collective to help identify and test innovative means to increase revenue beyond its existing fundraising portfolio, to help the charity do whatever it takes to support people with cancer.

Switch to virtual events is set to stay – spelling the end of the medical conference as we know it
New creative healthcare partnership formed between Smyle and The Difference Collective to guide new digital era, as majority of doctors say they won’t go back to face-to-face events – even post-pandemic.

Information, explanation and inspiration 2020
Who do you think has made the biggest Difference through exceptional communications about the COVID-19 pandemic this year? When we asked The Difference Collective’s members this question, it started a fascinating discussion.