Last week, the ABPI released their conference report on ‘Strengthening reputation and trust in the UK pharmaceutical industry’.
The report captures recommendations from academia, industry, government, patient organisations, and the NHS to learn from pandemic challenges and emerge stronger, building public trust and industry excellence.
Key recommendations emerging from the report include the need for pharmaceutical companies to:
- Review and reconnect with their purpose – focusing on being trustworthy rather than on seeking to build trust.
- Developing communications excellence as a strategic necessity and using these skills to build stronger partnerships.
- Review hiring, development, and other HR practices to attract diverse talent in all parts of the organisation and to create a welcoming and inclusive environment.
- Access advanced media training to increase their confidence in media handling.
- Seize opportunities to speak to journalists and use them to educate the public about the process and principles of scientific discovery.
Now is the time for pharmaceutical companies to unveil their purpose with a brilliance that resonates with human connection and recognise communication excellence as an asset to enhancing partnerships. This journey starts from within by building internal confidence in the art of storytelling and media handling.
Now’s the time to turn communications into a powerhouse and let your narrative shine with your strength of purpose and impact.
Our mission is to amplify your positive Difference on patients, the planet, services, and society. We craft narratives that resonate from the intricate threads of scientific complexity to create a human connection. Our media team has the expertise you need to support and train you in confident media handling.
Get in touch to explore how we can help you tell your story. Hello@thedifferencecollective.com +44 (0) 3302 230 646