News & Views
News & Views
We’re movers, shakers and thought leaders
in healthcare communications
Bookmark this page to get first sight of Collective and client news and members’ blogs about
our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more
about our people and our ethos in practice.
Bookmark this page to get first sight of Collective and client news and members’ blogs about our discoveries, best practice, new ideas and campaigns. It’s a quick way to get to know more about our people and our ethos in practice.
Meaningful voice: why media relations and training are your most vital assets in the digital health era
In an age of 24/7 news and limitless digital amplification, media relations and training have never mattered more. Discover why proactive storytelling, message rigour and media-ready leaders are essential to build trust, counter disinformation and protect your healthcare brand in the post-COVID, anti-science era.
Leaders in Corporate Affairs, Change Management and Omnichannel Marketing Boost The Difference Collective’s High-Level Offering
The Difference Collective welcomes four senior leaders from pharma and biopharma. Andrew Topen, Richard Jarvis, Chris Ellis and Laura Clewes bring expertise in corporate affairs, strategy and omnichannel marketing, strengthening the Collective’s ability to deliver high-level communications and counsel to healthcare clients.
Meaningful presence: the value of executive visibility in healthcare
Executive visibility is more than personal branding. For pharma and healthcare leaders, it’s a critical driver of influence, impact and organisational growth. Discover how the right strategy can elevate leaders and their organisations.
The power of Collectivity: Earth Day 2025
How are we balancing individual freedom and Collective responsibility in our commitment to sustainability? Our new Sustainability web page and blog explain more about our approach and how it will help us work towards the Earth Day 2025 goal of 100% renewable energy.
The fab four for communications leadership
Discover the four essential attributes of great communications leadership in healthcare. Learn how self-awareness, sincerity, ethics, and results focus can transform your strategy, build trust, and boost engagement. Insights from The Difference Collective’s Andrew Thomas.
The new type of empathy that could transform your 2025 healthcare communications approach
The right blend of practical and emotional empathy in your communications approach – corporately, for campaigns and for external or internal brands – can help you to get your message heard and deliver the greatest impact. Find out more.
