The latest Charity Digital Skills report has shown that COVID-19 has driven digital change across the charity sector. Two thirds of respondents are delivering all their work remotely, which highlights how charities have had to react quickly and embrace what digital has to offer.
Since the pandemic we’ve seen some charities, like national hearing loss charity RNID (formerly Action on Hearing Loss), give up their London offices and switch to remote working for all staff, permanently. As the financial implications of the pandemic continue to bite, we’ll see more charities move out of expensive HQs in favour of agile and cost-effective ways of working.
The good news is that as a caring sector by nature, charities are well-placed to thrive with agile working. There are so many tools and technologies available to help that don’t cost the earth. We can still brainstorm, collaborate and bounce ideas off each other, but you do have to find the right digital tools that will work for you and your team. For those worried about recreating those “watercooler moments” of inspiration, there are virtual ways to help from daily check-ins, coffee breaks or even team challenges.
At The Difference Collective, we’ve been intentionally working virtually since our inception, which means we’re experts on how to mobilise teams, communicate and most importantly, get the job done. Being virtual means we can jump on opportunities, quickly collaborate and come up with ideas to help. We use tried and tested video software, project management and team communication tools to work together to make ideas come to life.
Working in charities with tight budgets forces you to be creative, daring and resourceful. You have to think cleverly about your spend – and when you’re spending money raised by supporters, it’s got to be right.
In The Difference Collective’s specialist charity, patient group and non-profit team, we understand how vital comms is to get your messages across to your audience. We know times are tough in the sector, with the pandemic decimating many charities, which is why you only pay for what you need.
Being virtual, we don’t have traditional agency overheads and can dip in and out as needed, pulling on the precise expertise you need at any time, which is great news for a charity budget. We’ve got a diverse and eclectic mix of journalists, copywriters, creatives, brand experts and much more. Everyone here has spent years in healthcare: with us, what you see is what you get.
If you’re a charity grappling with a campaign, need a compelling narrative or an extra pair of hands, we’re here to help. Our trusted expertise will help you stand out in a crowded marketplace and get maximum value from your budget
About the Author
Elspeth Massey is a former ITV news journalist and has spent more than a decade working in communications with charities including The Stroke Association, Samaritans, Beating Bowel Cancer and Parkinson’s UK.