The Difference Collective was built from the start to be virtual. We pioneered and honed our approach before COVID-19 forced everyone else to join us. We won’t be going back to the office, because we’ve never had one. For our team, it’s a way of working that benefits everyone – members and clients alike.
Established, strong and purposeful… the rich navy blue background of our new brand design reflects the qualities of talent, confidence and experience that The Difference Collective’s team has demonstrated in three successful years of growth and delivery for leading clients.
This year’s prestigious Communiqué Awards, like many other events, has gone virtual. Two of our members, Angie and Stuart, who are fresh out of their judging chairs, have come up with some of their very own winning categories to celebrate this year’s awards going virtual.
Three of our medcomms specialists, Becky Jones, Susan Cuozzo and Karen Lipworth reveal some valuable – and rather unexpected – insights into how the health and pharma industries are rising to the COVID-19 challenge.
How can OTC brands ensure their digital communications are working as well and as hard as they need to be to navigate the COVID-19 crisis?