Why healthcare charities must rebrand or die
People don’t often like to think of charities investing in marketing. But with the competition for support stiffer than ever, charities need to invest in branding to inspire ongoing support, protect and grow their market share.
How we can make patient centricity more meaningful
‘Patients’. It is one of the most commonly spoken words in healthcare and always very much front-of-mind in healthcare communications. Let’s work together to make sure patient centricity really is meaningful for all.
Why it’s time to add some colour to the white coats
To break free from traditional health comms constraints, we need to popularise issues while not trivialising them. And how do we do that? We must start adding a lot more colour to the world of white coats.
