PR Principles for Life: Get your Client Management shizzle together
After 25 years in the PR game, Collective Consultant, Vicki Harper, reflects on the principles she learnt early in her career that stand just as true for a senior freelancer working as part of remote teams.
Working Differently Works – and is Here to Stay
As we approach the end of the decade, virtual agencies like The Difference Collective are no longer just an idea. They are no longer a pipe dream of a few innovators who knew there was an alternative agency model out there.
How virtual agencies have come of age
When it comes to strategic communications, virtual agencies can really set themselves apart from their traditional predecessors, offering new solutions that will not only improve agency profitability and increase sales but most importantly – make clients happy.
Why healthcare charities must rebrand or die
People don’t often like to think of charities investing in marketing. But with the competition for support stiffer than ever, charities need to invest in branding to inspire ongoing support, protect and grow their market share.
Four market trends in health and pharma comms this year
Looking back on our second year in action, we’re constantly learning about the evolving market and the needs of our clients’ (and theirs!). This gives us great insights into emerging trends and key approaches.
