How medcomms has risen to the COVID-19 challenge

Three of our medcomms specialists, Becky Jones, Susan Cuozzo and Karen Lipworth reveal some valuable – and rather unexpected – insights into how the health and pharma industries are rising to the COVID-19 challenge.

Inside a pandemic comms crisis room

Two Collective members, who had roles in Tamiflu communications for drug firm Roche during the swine flu pandemic, take a look back at the harsh reality of crisis comms and what it can teach us all.