And the winner is… Zoom!

And the winner is… Zoom!

  This year’s prestigious Comminqué Awards, like many other events, has gone virtual. The highlight of the PR world’s annual calendar, it would have been easy for organisers to simply postpone or even cancel the event which is usually an invite-only, glamorous...
Inside a pandemic comms crisis room

Inside a pandemic comms crisis room

  The COVID-19 pandemic has led to previously unthinkable restrictions on our daily lives and has created its very own healthcare communications challenges. But we have been here before. Remember the 2009 H1N1 ‘Swine Flu’ pandemic? That was one of the first times...
Creatives drive comms in times of crisis

Creatives drive comms in times of crisis

  Back in the bad old days, when a crisis erupted, creativity would be elbowed aside in the rush to batten down the hatches. The thinking was that now wasn’t the time for ideas and, if we say as little as possible, we’ll get through this. But how that picture has...
The Difference, for starters

The Difference, for starters

Independents making their own way, trying to compete and change the world we live in for the better. The non-conformist getting an edge by doing things their own way. If that sounds familiar; you’re either a member of The Difference Collective or work at a healthcare...
Flex for success

Flex for success

Flexible hours. Virtual agency. Working differently. All very nice, but is there a benefit for commercially-driven healthcare companies and the consultancies that support them? Freedom to deliver the best. The Difference Collective exists to unleash people’s full...