The first ever virtual Collective of senior healthcare communications consultants, The Difference Collective (TDC), continues to go from strength to strength, announcing a higher-than-expected annual turnover of more than £750k – a three-fold increase from year one to two. The strong financial outlook coincides with news that HRA Pharma has appointed TDC for a second year to provide PR and social media support for their Compeed Blister Plaster brand. Perrigo UK, a leading consumer-focused self-care company has also appointed a team to manage their 2019 trade PR programme corporately, as well as for key brands, including Solpadeine, NiQuitin and Nytol.
“As we celebrate two years of working ‘differently’, I am filled with optimism and excitement for the future of our virtual Collective,” said founder, Angie Wiles. “We are on a mission to prove that work is an activity not a place and that while people might make different choices about where and how they work, they in no way compromise the quality of their work and productivity – in fact the total opposite! Our members have shown that by harnessing the collaborative benefits of collective working, we can consistently deliver the highest quality work for our clients, whether delivering annual PR programmes or standalone projects.”
Building on the success of its partnership with TDC in 2018, HRA Pharma has appointed a senior TDC team comprising journalists, creatives, media relations experts and social media strategists to execute a fully integrated PR and social media campaign for Compeed. This year’s programme sets out to enhance the core messaging of the global advertising campaign while driving awareness among new audiences and making advocates of long-term and loyal users. The campaign runs throughout the summer, with an ongoing PR push entitled ‘Grate Britain’, and is supported by a six-figure budget.
“We were so impressed by the social media and PR results in year one, we didn’t hesitate in appointing The Difference Collective for a second year running,” commented Clare Newins, UK Marketing Manager, HRA Pharma. “The drive and efficiency of the team, and high quality of their work proved to be a winning combination.”
The Difference Collective provides top-level healthcare communications expertise for its expanding client base, which includes Allergan, AstraZeneca, Boehringer Ingelheim, Roche and Santen. In addition to assembling individual or specialist teams to work remotely for clients on small- or large-scale projects, the Collective also provides in-house placements, and bespoke training and consultancy packages. Having welcomed its 80th member this month, the Collective will shortly be launching a medical communications specialist working group to sit alongside others, which include: Biotech; Charities; Content Development; Internal Engagement; Media Relations and Social Media.
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About the Author
Angie, Founder, has worked in healthcare communications for nearly 30 years, ultimately building one of the most successful UK healthcare consultancies. Throughout her career, she has constantly looked to do things differently and make a difference to the healthcare communications industry.
