40 senior independent consultants led by an industry-leading healthcare communications expert
In The Difference Collective, our founder Angie Wiles can marshal the best healthcare communication specialists to work on your project. How? Because she has worked in healthcare communications for nearly 30 years, ultimately building one of the most successful UK healthcare consultancies.
Her industry and campaign insight and reputation, leadership and management experience and formidable professional network put her in a unique position to understand client needs and spot the talented people best placed to fulfil them.
In 2004 she co-founded Virgo Health – a global healthcare communications and medical education agency. During her twelve years as joint CEO, Angie was instrumental in its growth to a global stage and award-winning success, including being named European Healthcare Communications Consultancy by the Holmes Report’s SABRE Awards in 2013 and 2015.
Who makes The Difference?
We’re a network of ambitious, committed, independent colleagues with proven track records of healthcare communications success and a passion for the sector. Our Collective members join by invitation – we approach people we rate and people we hear good things about, or who are recommended to us.
Before anyone joins, we interview them and get to know them and what they can do. Our team is built on shared values as well as excellent skills: our people need to be experienced, confident, level-headed, determined and resilient as well as energetic and creative. Because they’re actively choosing to take on your project rather than being allocated to it, we can guarantee their dedication and singlemindedness to achieve your goals.
For every project, we nominate a team leader for direct liaison. We openly share proposed team members’ credentials and experience with clients, so you can confirm the calibre of people you’ll be working with and what they’ve achieved.
My mother would tell you I’ve been curious and contrary since the day I was born, and she’s probably right! I’ve never felt compelled to follow the beaten path and have constantly looked to do things ‘differently’… in education, in work and in life in general. For me, trends are there to be set and boundaries to be tested.
I’ve been passionate about healthcare communications and the ‘difference’ we can make to patients’ lives for 30 years now. I thrive on collaborative creative working and believe the freedom to work in the way that best suits a person’s lifestyle produces the absolute best results. The Difference Collective brings together the best independent people in the business who want to work differently but still benefit from the support and camaraderie of a virtual community.
I’m a healthcare communications consultant with over 15 years of experience. I worked at two highly respected PR agencies for over nine years before taking the plunge and becoming a freelancer. I’ve worked with GSK, Roche, AstraZeneca and Pfizer.
The Difference is empowering; it brings us together in a virtual space where we can focus on delivering top-quality work for clients with the support and resources of the wider Difference community. I love the pace and immediacy and enjoy getting up to speed on new therapy areas and assignments in record time.
I’m a communications leader with transferable skills and 20+ years’ experience across a culturally diverse and broad mix of industries and disciplines, most recently in GSK’s Consumer Healthcare division. I’ve worked on major cultural change and employee engagement programmes, corporate reputation and crisis management as well as consumer brand campaigns.
My work at The Difference Collective means I can help a range of health and wellness organisations communicate better, attract attention, protect their reputations and grow faster.
For me, The Difference means I’ll be working alongside some of the best minds in Healthcare Communications. I can do it on my terms – and banish the daily commute on the Piccadilly line!
My 15+ years’ experience spans the full spectrum of healthcare. From directing beauty and skincare campaigns and launching functional foods, to supporting HTA submissions for rare disease treatments and delivering corporate reputation programmes. I’ve worked for top UK healthcare agencies and in-house at Pfizer.
I’m passionate about what I do and love a new communications challenge. The Difference hands me diverse and exciting briefs every month. It’s inspiring to be part of a community of like-minded professionals, exchanging insights and knowledge from different perspectives.
I’m a marketing professional turned content writer who’s worked with clients in a range of industries including healthcare over the last 20 years. I’m commercial in approach so working on projects with clear outcomes and KPIs really appeals to me.
In The Difference Collective, I’m energised by working with different clients and team members who are real experts in their fields, so we spark off each other creatively. I like that projects get moving fast – we’re hands-on quickly, without the pitches and politics.
I’ve loved every one of my ten diverse years in HR! I’ve worked outside the healthcare industry, but the bulk of my experience is in a healthcare communications agency. I’ve worked on everything from organisational change to performance management, training and redeployment.
The Difference Collective is a ‘different’ approach to HR that’s a breath of fresh air to me. We’re not an employer so a lot of the admin is swept away. Instead, I focus on talent – making sure we enrol people with the skills and experience that our clients want, that they’re having a good experience with us, that we’re working and communicating well as teams and constantly developing collectively.
I worked in health communications for eight years in a busy and successful agency, leading marketing efforts and supporting new business development, social media management and internal communications as well as being exec assistant to the joint CEOs. So I have a pretty broad background and am used to a fast pace!
I’m now a freelance marketer and administrator, so I’m an expert in productive virtual working. I champion our collaboration and communications using efficient processes backed by great apps and technology that are easy for everyone on a project to use.
As a digital expert, I’m excited about the important role new technologies play in the Collective approach to business. It’s great to work with enlightened people who embrace innovation. I welcome the challenge of finding and deploying the best tools and services for the team, with so many ground-breaking technology developments continually emerging.