TODAY, as the art of storytelling is being celebrated for World Storytelling Day, I can’t help but think where we would be without stories?
They are such an integral part of what it means to be human and how we communicate with those around us.
They entertain us, connect us, amuse us, make us cry, provide us with information, tell us things we didn’t know.
We all have a story to tell at our very core, both individually and corporately, and it is those stories which make us “different”, help us stand out from the crowd and lift us so we’re talking above the noise.
In this digital era of selfies and the navel-gazing nature of social media, you could be forgiven for thinking that storytelling is on the way to being lost forever.
So, I take heart that storytelling is continuing to be celebrated every year.
With our lives increasingly technologically-led, I believe the art of storytelling, and the need to strip things back to the story that lies beneath, is arguably now more important than ever before.
As a journalist of more than two decades and a communications specialist, my life revolves around telling – and helping clients to tell – hard-hitting, compelling, interesting and engaging stories.
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We are already helping clients be the best they can be. Come and work with us – we’re ready to help you tell your story ‘Differently’.
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About the Author
Jo Willey, has been a journalist for almost 20 years, working across a range of national newspapers from the Daily Mail to The Sun. She is now a highly sought after communications specialist offering media strategy and content development expertise as well as media training both for in-house teams and spokespeople and is an expert facilitator for advisory boards and meetings. She also still works as a freelance journalist writing for titles including the Daily Mail, Mail on Sunday, The Times and The Sun.