The new type of empathy that could transform your 2025 healthcare communications approach

The right blend of practical and emotional empathy in your communications approach – corporately, for campaigns and for external or internal brands – can help you to get your message heard and deliver the greatest impact. Find out more.
Moderation matters in 2025: why transformation temperance is crucial in healthcare strategy, leadership and communications

We consider the difference between change and transformation, look at the balance between overarching goals and meaningful, practical achievements and recommend how to break down change into tangible elements.
The key to communications for change? It’s not what you think

Change and transformation are established forces in pharma and healthcare today, as in all industries and sectors. Every organisation needs to evolve and move with the times, to keep up with customer, patient and HCP needs. In recent years, the pace, scope and sheer amount of transformation projects have escalated.