Creatives drive comms in times of crisis
As we help our clients navigate these uncertain times, we’re seeing creativity coming into its own. Here are our highlights of how creativity is being used to great effect during this pandemic.
Why it’s time to add some colour to the white coats
To break free from traditional health comms constraints, we need to popularise issues while not trivialising them. And how do we do that? We must start adding a lot more colour to the world of white coats.
Collectively creating a recipe for success
As the newly-appointed “Head of the Creative Difference”, I should explain what that difference is. Ideas come from people. And being part of The Difference Collective, I can stand in front of 50 of the most enquiring, engaged and empowered people in communications. It’s a creative’s ideal to have, at a moment’s notice, both quality […]
