The new type of empathy that could transform your 2025 healthcare communications approach
The right blend of practical and emotional empathy in your communications approach – corporately, for campaigns and for external or internal brands – can help you to get your message heard and deliver the greatest impact. Find out more.
Moderation matters in 2025: why transformation temperance is crucial in healthcare strategy, leadership and communications
We consider the difference between change and transformation, look at the balance between overarching goals and meaningful, practical achievements and recommend how to break down change into tangible elements.
Collective wisdom – 19 Different ways to view the year ahead
Collective wisdom – 19 Different ways to view the year ahead. These diverse opinions and experiences spring from our everyday work, life and curiosity about healthcare.
Trending Towards 2022
The Difference Collective’s top five trends for communications, healthcare and the world of work in 2022.
Corporate communication is a core need in a crisis
When we began working with one of our Medical Affairs clients at a major global pharma organisation in January, we had much to do in a five-month timeframe. We had plenty of relevant therapy area experience but were breaking new ground in innovative sustainability topics.
