NEWS AND VIEWS
People don’t often like to think of charities investing in marketing. But with the competition for support stiffer than ever, charities need to invest in branding to inspire ongoing support, protect and grow their market share.
Looking back on our second year in action, we’re constantly learning about the evolving market and the needs of our clients’ (and theirs!). This gives us great insights into emerging trends and key approaches.
There’s always an element of fear and self-doubt in launching an untried service model like ours. But we’ve proven that our people may be flexible in how they manage the hours they work, but never the quality of what they do.
As The Difference Collective celebrates its second birthday, founder, Angie Wiles, is full of excitement and optimism. “We are on a mission to prove that work is an activity not a place and that while people might make different choices about where and how they work, they in no way compromise the quality of their work and productivity”
Working with influencers is part of the fabric of any solid communications programme. Whatever the sector, raising awareness and driving trial through advocacy is no longer a nice-to-have. Aligning your brand or service to people who will shine a light on it and help you access new customers plays a critical part in the success of your online (and offline) activity.
‘Patients’. It is one of the most commonly spoken words in healthcare and always very much front-of-mind in healthcare communications. Let’s work together to make sure patient centricity really is meaningful for all.
To break free from traditional health comms constraints, we need to popularise issues while not trivialising them. And how do we do that? We must start adding a lot more colour to the world of white coats.
Here at The Difference Collective, simple storytelling is at the heart of everything we do. Find out more about our approach to storytelling and our Media training packages from our Collective Media Maestro, Jo Willey,
Difference team member, Jo Willey, takes a look at attitudes to freelancing and why she thinks freelancers should never work for free.
The Difference Collective has partnered with US-based healthcare collective, RAliance Communications to extend our potential to make a real Difference to clients on both sides of the Atlantic and beyond.
We are delighted to have partnered with the specialist health design agency, Anatomy Health. In this guest blog post, Founder Oliver Childs looks at health literacy and what it means for healthy design.
We are reaching a phase of the drastic transformation of the marketing landscape. At the recent Mad Fest 2018 conference in London, the key message was it is very much out with the old and in with the new and ‘Different’. Here, Difference Collective consultant Claire takes a look at the top 5 marketing trends for 2019.