Four market trends in health and pharma comms this year

Four market trends in health and pharma comms this year

Looking back on our second year in action, we’re constantly learning about the evolving market and the needs of our clients. This gives us great insights into emerging trends and key approaches. Here are four focus areas that have been big for The Difference...
Collective principles – in Collective practice!

Collective principles – in Collective practice!

Thoughts from founder Angie Wiles on the two year anniversary of launching an untried virtual healthcare agency model “We are on a mission to prove that work is an activity not a place and that while people might make different choices about where and how they work,...
Different strokes for Different folks

Different strokes for Different folks

Just over a year ago, I was struck by the exodus of senior expertise leaving the healthcare communications industry to go it alone, and decided it was time for a ‘Different’ approach.  One where the passion, commitment and talent of the individual matters more...
What a Difference a year makes

What a Difference a year makes

We can hardly believe it’s 12 months ago today that The Difference Collective launched with a plan to prove quality healthcare communications and content support can be delivered via a totally ‘Different’ project-led, flexible and virtual model.   What have we...