Different strokes for Different folks

Different strokes for Different folks

Just over a year ago, I was struck by the exodus of senior expertise leaving the healthcare communications industry to go it alone, and decided it was time for a ‘Different’ approach.  One where the passion, commitment and talent of the individual matters more...
What a Difference a year makes

What a Difference a year makes

We can hardly believe it’s 12 months ago today that The Difference Collective launched with a plan to prove quality healthcare communications and content support can be delivered via a totally ‘Different’ project-led, flexible and virtual model.   What have we done?...
Six months makes all The Difference

Six months makes all The Difference

As we celebrate our six-month anniversary, I can honestly say that we have Collectively made far more of a Difference than we could have ever imagined. Six months makes all The Difference! The desire to #WorkDifferently has clearly resonated far and wide with over 60...
A curious journey!



A curious journey!

When we launched The Difference in June 2017, I wrote about a huge lesson I learned in a year outside the industry, and that was that complacency is the thief of time! It’s way too easy to get absorbed by our all too busy lives, I know I certainly was as a furiously...
To all intents and purpose



To all intents and purpose

Long before The Difference was officially born, the working title was the Purpose-Built Collective. Why? Because I was born with purpose and have been pretty much obsessed with it ever since!   Hailing from the side streets of Dudley in the West Midlands, attending...