Book Review: There’s Always a Different Way

Book Review: There’s Always a Different Way

  In my drive to work differently, I’m always looking for fresh takes on routes to success. In my recent reading, I’ve found three gems that have given me plenty to think about and act on in my everyday working life. Here’s the first. The Win Without Pitching...
Time to Stage a Pitch Invasion

Time to Stage a Pitch Invasion

An invitation to all healthcare communications leaders and innovators to join us to explore more effective approaches to selection The HCA’s latest pitching code of conduct was published in September and we were delighted to be asked to contribute to the update...
Surge Support – a new buzzword?

Surge Support – a new buzzword?

We’ve identified a phenomenon among our healthcare and pharma clients. We’re calling it “surging”. It affects growing and changing businesses, high performing comms teams and successful organisations in large and competitive markets. However strategically and...
Four market trends in health and pharma comms this year

Four market trends in health and pharma comms this year

Looking back on our second year in action, we’re constantly learning about the evolving market and the needs of our clients. This gives us great insights into emerging trends and key approaches. Here are four focus areas that have been big for The Difference...
Collective principles – in Collective practice!

Collective principles – in Collective practice!

Thoughts from founder Angie Wiles on the two year anniversary of launching an untried virtual healthcare agency model “We are on a mission to prove that work is an activity not a place and that while people might make different choices about where and how they work,...